I approach every project with a creativity that is driven by company strategy and take pride in my ability to understand the bigger picture, and help businesses to come up with the direction and ideas that will promote and boost loyalty or recognition.  


From developing unique brand identities and comprehensive guidelines, essential and accessible material through to marketing campaigns in digital and print and production. 


I pride myself in designing practical solutions that work and realising the vision together.

There are several examples of brand and identity on the Work page and below is a recent project from November 2021.


The challenge was to design an identity for NZ Choirs based on music amplification and an existing koru design.


What started with sketches of sound waves developed into tails of rockets and finally a meteor which the client liked most of all.