Kia ora, I’m Lisa Darlington — a graphic designer and marketing specialist who helps businesses tell their story with clarity and impact.

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I’ve spent over two decades working across brand, design, and communications, from national campaigns for well-known organisations to bespoke creative solutions for small businesses. My background includes leading brand and creative projects in corporates, arts, and public sectors, as well as designing for start-ups and independent ventures.

 

What I Do

I create design that works — not just looks good. My approach blends strategy with creativity to ensure every logo, website, or campaign speaks to the right audience. I love the full process: from research and concepts through to final artwork and rollout. Some of my specialties include:

- Logo and brand identity design
- Marketing campaigns, advertising design, posters, and collateral
- Online and print publications
- Reports and presentations
- Signage and wayfinding
- Website and digital design
- Art and creative direction

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How I Work

I believe great design comes from collaboration and clear communication. I take time to understand your business, values, and goals — then translate that into visuals that connect with your audience. My clients describe me as approachable, reliable, and someone who “gets it.”

 

My marketing background is a valuable asset in design - informing every decision. If you want to learn more about graphic design benefits, here’s a helpful blog post.