Logo and identity
Various Clients
I design brand identities that combine creativity with strategy — logos and visual systems that capture a brand’s story, connect with the right audience, and stand the test of time. From local start-ups to established organisations, my work helps New Zealand businesses build recognition, trust, and impact.
Academy Choir
For the New Zealand Academy Choir, I designed a fresh logo and visual identity that reflects the choir’s energy, growth, and national reach. The mark balances professionalism with vibrancy — capturing the spirit of young singers coming together from across Aotearoa to develop their craft. Alongside the logo, I designed the website to showcase the choir’s mission, opportunities, and performances, ensuring the identity works seamlessly across digital and print. See their website
New Zealand Songbook
I designed the logo, identity, and a start-up website for the New Zealand Songbook — a resource celebrating Aotearoa’s rich musical heritage. The identity combines clarity with warmth, creating a versatile look that honours tradition while feeling fresh and accessible for schools, choirs, and communities. The simple, functional website was designed to let the music shine, making it easy for users to explore, learn, and share songs that connect people across generations.
